British Vogue has set the cultural world aflame recently by calling it “a bit culturally loser-ish” to have a boyfriend. In a piece characterized as “gently provocative,” the publication posits that being single is increasingly viewed as a strength, suggesting it is “more of a flex to pronounce yourself single.” And this positive affirmation has struck a strong chord with singletons across the Internet, prompting them to ruminate openly about their choice to remain unattached.
The article, which was likely read by a substantial audience on social media platforms like TikTok and Instagram, has spurred conversations about how relationships are presented in the digital age. British Vogue’s perspective may have influenced some individuals to reconsider their online personas, particularly regarding how they showcase their romantic relationships.
Enthusiastic responses have emerged from the public. Tens of thousands of people cheered for British Vogue’s refreshing take on singleness. As one Tik Tok commenter put it, “What a time to be alive!” The term went on to become a rallying call for those living their best single lives. It encourages the narrative that leading an unattached life is a positive outcome and lifestyle choice.
Emma Beddington, a columnist for The Guardian, added her voice to the movement that British Vogue incited. She did express some disappointment with the portrayal, saying that relationships is sometimes just “like having a boyfriend, but shittier.” This touches on all the given complications, struggles, and difficulties associated with romantic relationships.
It’s easy to see why British Vogue’s article received such a strong response from its readers. It has inspired further coverage from other media outlets, including The Guardian. This piece has huge multiplier impacts. Conversations around social media and their effects on relationships are booming on TikTok and other social media platforms.
And even as that dialogue continues to evolve in an ongoing conversation, the influence of British Vogue’s aesthetic judgments is powerful. The publication’s radical views have inspired countless to rejoice in their autonomy and challenge cultural expectations about how and with whom we partner.