Elon Musk, the CEO of Tesla, has done it again, breathed excitement into automotive enthusiasts. New teaser videos suggest we might finally see the debut of the long-awaited next-generation Roadster! On Sunday, the videos started circulating on X, and with them, a speculative component that many think could be part of this new vehicle — a spinning aspect. The second video teased out only the vehicle’s headlights, which only increased the anticipation. The clips ended with the numbers “10/7,” indicating an announcement might be made this Tuesday coming up.
For true believers Musk is indeed a master at generating anticipation for Tesla releases. Too often, these products are delayed or never materialize as he pledged. He originally teased the next-generation Roadster at a Tesla event in November of 2017. Since then, he’s regularly stoked the flames of excitement with social media teases, like this multi-tweet blast in June 2018. In a now-deleted post from September, Musk touted the new Roadster as “something special beyond a car.” This thrilling description has raised the bar of expectations for its upcoming release.
If all goes according to plan, Tesla will soon feel the heat to get a less-costly version to market. The threat from new, low-cost EV manufacturers grows, notably in Europe and China where many governments have helped to jumpstart potential competitors. Now the company is at a crossroads. Increased pressure from local competitors Local competitors such as BYD have started to take market share as they grow more rapidly abroad. In an earnings call, Musk announced that Tesla would be introducing some sort of lower-cost offering to remain competitive. This stripped down version of the Model Y would be priced under $30,000.
Tesla just had their first quarter-over-quarter decline in deliveries, according to new reports. This recent development has turned up the heat on its product rollout strategy. Further compounding the situation, the company has struggled to keep its sales momentum going in Europe, where competition continues to pick up. As the electric vehicle market continues to develop at a pace we’ve never seen before, the excitement around Musk’s next announcements is always palpable.