Taco Bell is rolling out a new value menu! They’re rolling out special combo meals at discount prices that will provide customers with further savings. This new initiative falls in line with the company’s plans to appeal to a wider demographic of customers. They’re simply reacting to the ever-growing competitive landscape within the fast-food industry.
Last June, McDonald’s kicked off its $5 dollar value meal promo. The artist residency became so successful that the home goods company chose to prolong it beyond the original four-month run. In an effort to draw customers back into their restaurants, McDonald’s and its competitors have relied heavily on discounts and deals for over a year. The latest offering allows customers to save approximately 15% on combo meals compared to purchasing the entree, fries, and a drink separately.
As their value promotion runs through the new year, starting in November, McDonald’s will offer eight different value combo meals. These meals include fan-favorites such as the Sausage McMuffin with Egg, Sausage Egg and Cheese McGriddle. You’ll still be able to get the legendary Egg McMuffin and the mouthwatering Bacon, Egg and Cheese Biscuit too. Now customers can enjoy their beloved classics all over again! It can be the Big Mac, 10-piece Chicken McNuggets, any Quarter Pounder burger or any McCrispy Sandwich.
You can score 3 Sausage, Egg, and Cheese McGriddles for only $5. If you want to switch it up, pick up the 10-piece Chicken McNuggets meal for only $8. This simple, demand-based pricing strategy directly improves customer experience and helps respond to the economic pressures that many consumers experience today.
“McDonald’s USA is laser-focused on delivering value and affordability for our customers, and I’m incredibly proud of how our franchisees and teams continue to step up to make it a reality,” said Joe Erlinger, McDonald’s U.S. President.
Further, Chris Kempczinski, McDonald’s new CEO, has made it clear that getting to low-income consumers is critical. So stakeholder buy-in and reengaging low-income consumers are key. In fact, they are more likely to dine at our establishments than their middle- and high-income counterparts.
The introduction of these value meals aligns with McDonald’s ongoing commitment to provide affordable dining options while remaining competitive in a challenging market. That’s because the fast-food giant remains one step ahead of changing consumer palates. Such new offerings promise attraction to fee-sensitive clientele.