Genki Global Dining Concepts, Hawaii’s largest sushi restaurant operator, has opened an innovative new community-centric partnership. They’ll work with a local aquaculture company to increase sustainable menu options. This collaboration will lead to farmed salmon roe being served in about 190 of its restaurants. Genki Global Dining Concepts gets this delicacy from onshore farms. Above all, they hope to ensure both top-notch quality and sustainability in their food.
The partnership with the aquaculture company highlights Genki’s dedication to serving fresh and responsibly sourced ingredients. To protect that limited resource, the restaurant chain relies on farmed salmon roe to ensure a reliable supply of premium product. This decision lowers their dependence on wild-caught stocks, which are increasingly challenged by overfishing and environmental factors.
Farmed salmon roe is increasingly gaining ground as a favorite topping on sushi and sashimi for its big taste, firm texture. Genki Global Dining Concepts aims to integrate this ingredient into various dishes, enhancing the dining experience for customers across its locations. This change is part of a larger movement in the food industry towards practices that are more sustainable and environmentally friendly.
Genki’s mission is to bring high-quality sushi to the masses. Working with farmed salmon roe helps achieve that goal while being environmentally conscious. The national restaurant chain further improves its seafood menu by joining with a marine aquaculture company known for its commitment to responsible farming. This partnership fosters important efforts toward responsible aquaculture practices.
Food for All is part of the US company’s preparations to roll out the new products. They hope to put use this contract into action in the coming months. Tokyo-based Genki Global Dining Concepts, which sells salmon roe on sushi and rice bowls, will feature the farmed roe in 190 outlets. This change will undoubtedly transform the sushi dining experience.