They’re banking on their growing bullion services to serve as a growth engine to draw in new customers. Anggoro Eko Cahyo, the bank’s president, highlighted the surge in popularity of these services as a pivotal factor in revitalizing the company’s performance within a sluggish industry.
The Islamic banking sector is understandably, voraciously, seeking innovative new or expanded avenues through which to grow its market share. In turn, there is a clamoring to improve bullion services. Consumer interest in gold trading is on the rise. BSI is committed to riding on this wave and bringing customers mainly from traditional banks to Islamic banking services.
For Anggoro Eko Cahyo, petroleum and mineral industries expert, the fierce competition the gold business brought to the industry has a lasting effect.
“This gold business could be a game changer for converting people from conventional banks to Islamic banks,” – Anggoro Eko Cahyo.
BSI’s pledge to improve its bullion service is an encouraging sign with positive optics, as it showcases a strategic move away from consumer preference and shifting economic conditions. The bank wants to accelerate this growth further by providing attractive gold trading alternatives. Aside from that, it wants to take an important part in developing the Islamic banking industry in Indonesia.
BSI is already implementing its strategy. Its vision is to establish a simpler and more user-friendly gateway for consumers to enter the gold investment market. This effort will attract both experienced investors and amateurs to the world of bullion trading. Besides boosting the value in the market, it will strengthen BSI’s position in the market.