In order to make this more clear, Guardian Labs has introduced new funding labels for its content. These labels will give readers a much-needed dose of clarity and transparency. This initiative aims to help audiences understand the nature of the financial support behind various projects produced by Guardian Labs. As part of this change, readers will see one of four distinct labels: “Supported by,” “Advertising partner/Exclusive advertising partner,” “Paid content/Paid for by,” or “Advertiser content/from our advertisers.”
Transparency in Funding
This innovative labeling system further demonstrates Guardian Labs’ dedication to full transparency when it comes to the disclosure of third-party funding. Through this broad coalition, the organization is able to attract significant financial support from external sources, including advertisers and other partners, to help fund the production of content. You can apply this funding towards brand new projects or to things that are already in the pipeline. This approach provides an ongoing stream of highly relevant content.
With the addition of these labels, Guardian Labs hopes to be fully transparent with readers about how some projects are funded. This step goes a long way toward improving readers’ understanding and building trust between the publication and its readers. Each of these labels provides unique information about the nature of the funding. This allows readers to easily assess just how much commercial influence might be driving the content they are reading.
Funding for New and Existing Projects
Advertising funding Guardian Labs has received is aimed at these various and creative initiatives. This extends to ensuring resources are pushed to creative new projects that might not have been able to make it happen otherwise. Guardian Labs makes use of third-party support to widen their content’s net. By doing so, this strategy not only widens its storytelling arsenal, but deepens the reader’s experience.
This funding can improve important existing projects that are already underway. Even as material develops, further financial support allows for continued improvement and sophistication of previously created content. That flexibility enables Guardian Labs to work at speed and scale while pushing creative boundaries and upholding the highest production values.
Commitment to Quality Content
Guardian Labs is fully committed to creating the very best journalism and innovative content that really connects with audiences. First, creating funding labels is a great idea. This is to ensure that readers are fully aware, especially in regard to the financial backers of each content piece. Initiatives like these represent a major shift in media at large, with transparency and accountability becoming more indispensable than ever.
As these funding labels take effect, Guardian Labs wants to lead by example in encouraging others in the industry to follow suit. Through transparent conversations around sponsorships and advertising partnerships, it hopes to create a more conscious and active reader.