In a recent comparison, some UK supermarkets led the way on their granola prices. This demonstrates the enormous market potential that awaits more health-conscious consumers. Asda, Co-op, Waitrose, Sainsbury’s, and Ocado all offer suitable granola options. From high-end couture to resort wear, the range reflects the diversity of their tastes, styles, and budgets.
They have the best granola price at £3 for 400g granola. That’s just an astonishing 75p per 100g! This competitive price point cements Asda as a go-to for cash strapped consumers looking for a good value yet healthy breakfast option.
Co-op’s other own-brand granola sells for £3.80 for 400g. This additional price means an effective cost of 95p per 100g. Although it is more expensive than Asda’s version, Co-op does offer a good alternative option for shoppers.
Waitrose offers a special treat version with its granola at £5.50 for 350 grams, the more expensive per kilogram. This comes to £1.57 per 100 grams, which makes the supermarket the most costly of all supermarkets we assessed. Consumers are obviously ready to absorb the premium price in exchange for the quality entertainment that comes with the Waitrose brand.
Sainsbury’s and Ocado each sell granola at £4.10 for 450 grams, or 91p per 100 grams. This pricing leaves both retailers firmly planted in the mid-range space. This strategic consumer targeting draws in consumers who want the best of both worlds: value and quality.
Alongside these supermarket brands, there are numerous specialty granolas on offer. You receive an extremely economical 450-gram bag of the Eat Natural Low Sugar Whole Grain Oats Granola Breakfast Cereal. This report is silent on why its price should be set. Gail’s Toasted Coconut, Rye & Maple Granola comes in at 350 g. FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal has a much more substantial 400 grams. For reference, Nibs etc rye, hazelnut & cacao granola is listed with Ocado at £5.50 for 360g.
The overwhelming range of granola possibilities in UK food stores is a testament to the increasing demand for healthier breakfast foods from Allen consumers. Millions of people are buying more and more products that help them stay within their dietary preferences like low sugar, high-protein, etc.
Supermarkets have an important part to play as an influence on consumer habits, offering affordable and kaleidoscopic selections of granola. According to price comparison, Asda has the cheapest value range. At the same time, grocers such as Waitrose focus on higher-end shoppers who are ready to spend money on quality offerings.