In a blind taste test, we compared a range of popular granola products sold in UK supermarkets. Our priorities were flavor, texture, and nutritional content. This granola to be the best in a field that included several strong contenders. They are Gail’s Toasted Coconut, Rye & Maple Granola, Eat Natural Low Sugar Whole Grain Oats Granola Breakfast Cereal, Nibs etc, Rye, Hazelnut & Cacao Granola, FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal. Each SKU embodies a distinct product opportunity amongst a million and one other SKUs in the hyper-competitive granola category.
Gail’s Toasted Coconut, Rye & Maple Granola is currently £5.50 for 350 grams. This comes to just £1.57 for 100g, which makes it a properly brilliant value choice! This granola features a high percentage of tiny clusters, perfectly roasted and featuring a mix of oat, rye, and millet. The use of lots of coconut with a touch of vanilla lends a uniquely sweet and tropical character. This wholesome twist on breakfast crams in almost 20% nuts and seeds to punch up the nutrition. At 11% sugar, it’s the optimum healthy treat balance.
The other strong contender is Eat Natural Low Sugar Whole Grain Oats Granola Breakfast Cereal. That’s £4.10 for 450 grams, so works out at 91p per 100 grams. This new product brings together medium-roast oat clusters with toasted coconut, sunflower seeds, almonds, and pumpkin seeds to create a delicious medium-roast mix. It definitely lives on the sweeter end of the spectrum with a sugar level of 31.6%. This combination makes it one of the sweetest rides in the Equinox lineup.
Nib’s etc Rye, Hazelnut & Cacao Granola shines with its complex flavor formula. That’s 360 grams for only £5.50, equating to just £1.53 per 100 grams! With chewy, gluten free granola clusters, this artisan style, small-batch granola is made in the UK. It features cacao-packed rye clusters, sweetened with upcycled British apple pulp and a dash of maple syrup. Pairing these two unexpected ingredients not only enhances the depth of its flavor, but it is also a sustainable practice. This means a lot, as the movie review failed to mention just how sugary of a film you’ll find yourself watching. For health-conscious consumers, natural sweeteners are pretty sexy.
FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal provides an awesome alternative breakfast at an awesome price of just £3 for 400 grams. That’s the equivalent of only 75p per 100g! Touted as a convenient, protein-rich solution, it’s pitched directly at the consumers who want to power their active lifestyles. This granola has big chocolate chunks that bring luxurious twisting vibes to the everyday granola world—with a friendly price tag, too.
Our blind taste test showcased the diversity of crunch and flavor found in these unique granolas. Gail’s product won praise for its crave-worthy crunchy clusters and intense coconut flavor. In comparison, Eat Natural’s product delivered an overall sweeter and more pleasant sensation considering the variety of ingredients. Nibs etc impressed our judges with their innovative approach to using apple pulp and cacao. At the same time, FUEL10K appealed to chocolate lovers who wanted a guilt-free protein kick.