Sloomoo Institute, an interactive slime experience, has captivated audiences across major U.S. cities, bringing in remarkable revenue and creating unforgettable experiences. Founded by Karen Robinovitz and Sara Schiller, Sloomoo operates in New York, Los Angeles, Atlanta, Chicago, and Houston. The venture has seen impressive financial success since its inception, with 2023 revenues from its first four locations reaching $28.9 million. This success is largely attributed to ticket sales, which constitute approximately 85% of the company's income.
The idea for Sloomoo was born when Robinovitz and Schiller, who met through a mutual friend, decided to embark on a unique business journey. Their aim was to create an experience unlike any other, transforming the simple act of playing with slime into a sensory adventure. "We want people to know that you can choose to try, get out there and do something that's never been done before," said Schiller, reflecting on their innovative approach.
Sloomoo's ticket prices average around $34 per person, offering visitors a chance to dive into a world of customizable slime. Each location boasts an ASMR room and multiple slime stations where visitors can choose from various textures and scents, enhancing their tactile experience. The slime itself is made in-house by a dedicated team of slime-makers who work tirelessly to perfect Sloomoo's proprietary recipes.
In 2023, the company's financial performance was further bolstered by a successful Series A funding round led by Raptor Group, raising $5.8 million. Additionally, Sloomoo secured $5 million in debt from investors to support the opening of new locations. Despite these investments, the company has been profitable from the onset, demonstrating the strong demand for its unique offerings.
Schiller recalled the initial risk involved in launching Sloomoo: "If this flopped, we still had to pay rent." However, their gamble paid off as Sloomoo quickly became a popular attraction, with patrons often lining up down the block for a chance to experience the slime phenomenon. Robinovitz described the allure of the experience: "It turned me into a 7-year-old for four hours."
Sloomoo's success is not just about financial figures; it is about delivering an immersive and memorable experience. The tactile nature of slime play resonates with visitors of all ages, turning it into a powerful interactive event rather than a simple product. "That's so much more powerful than just mailing out packages of slime," Schiller emphasized.
The company's future hinges on its ability to continually offer unique experiences that captivate its audience. As the popularity of slime may eventually wane, Sloomoo's longevity depends on its commitment to innovation and customer satisfaction. By remaining focused on delivering exceptional experiences, the company aims to maintain its position as a leader in the interactive entertainment industry.