The Super Bowl 59 promises to be an exhilarating spectacle, with the Kansas City Chiefs and Philadelphia Eagles clashing in what is expected to be a highly competitive matchup. Broadcast by Fox, the game kicks off at 6:30 p.m. ET and is also available on its ad-supported streaming service, Tubi. This year's event not only aims to captivate a vast audience but also to engage a younger demographic via streaming.
Fox has pulled out all the stops for this year's broadcast. The network sold out of advertising slots as early as last fall, with more than ten spots fetching $8 million each. This reflects the immense value brands place on the Super Bowl's unmatched reach. Last year's game attracted over 123 million viewers, underscoring the event's popularity.
Food prices have seen a noticeable increase, with chicken parts up nearly 25% from 2021. Despite inflation for fresh and frozen chicken parts remaining just above 1% on an annual basis, the general Consumer Price Index (CPI) is now 21% higher than four years ago. This has implications for viewers' traditional game-day feasting habits.
The cultural significance of the Super Bowl extends beyond football. This year, the halftime show will feature Kendrick Lamar, who is launching a national tour with R&B singer SZA in April. SZA will join Lamar on stage during Sunday's performance, sponsored by Apple Music, promising a show-stopping musical interlude.
For Spanish-speaking audiences, the game will be telecast on Fox Deportes and Telemundo. The addition of these broadcasts highlights the Super Bowl's appeal across diverse demographics.
In New Orleans, the pregame excitement includes a unique showdown between former NFL stars Peyton and Eli Manning in FanDuel's "Kick of Destiny." The winner will claim a share of a $10 million prize pool, adding another layer of anticipation to the day's events.