Meghan Markle has unveiled her latest venture, a product range named "As Ever," marking a significant collaboration with entertainment giant Netflix. This exciting development follows the rebranding of her previous initiative, the "American Riviera Orchard," which she felt was geographically limiting. With the new name, "As Ever," Meghan aims to evoke the timeless essence of her products. Her product line promises to feature an array of fruit preserves, with jam taking a prominent place.
In a heartfelt revelation, Meghan expressed her deep emotional investment in the new brand, describing it as a culmination of her passions. Her statement captures the essence of this venture:
"Beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living, and finding joy in the everyday."
The brand name "As Ever" signifies continuity and tradition. As Meghan explained:
"'As ever' means 'as it's always been' or some even say 'in the same way as always'."
In addition to the launch of her product range, Meghan's partnership with Netflix extends to her upcoming TV show, "With Love, Meghan." This series will blend cooking and lifestyle themes, featuring appearances by her celebrity friends and sharing valuable hosting tips. The show, which faced delays due to California wildfires, is set to premiere on Netflix on March 4th.
The collaboration between Meghan and Netflix also paves the way for an innovative retail strategy. The TV company plans to open shopping outlets to sell merchandise connected to its shows, potentially offering consumers a tangible connection to the entertainment content they love.
Meghan's journey into entrepreneurship and media comes five years after she and Prince Harry stepped down as working royals and became financially independent in the United States. Her new ventures reflect a commitment to building a lifestyle brand that resonates with audiences globally.