Amazon has made a significant move in the entertainment industry by securing "creative control" of the James Bond franchise at the cost of over $1 billion. The tech giant has entered into a joint venture with Barbara Broccoli and Michael G. Wilson, heirs of Albert "Cubby" Broccoli, to house the James Bond intellectual property. This strategic acquisition allows Amazon to steer the future of the franchise, potentially exploring new films and TV spin-offs. The deal marks a departure from tradition, as Broccoli and Wilson will no longer have the final say in the franchise's creative direction, although they will retain some involvement.
The transaction was first reported by Deadline, a US Hollywood news outlet, although the precise financial terms have not been publicly disclosed. It is believed that creative control of the iconic franchise was ceded for approximately $1 billion. This development ends an era where Broccoli and Wilson maintained strict oversight over the character's integrity, continuing the legacy started by author Ian Fleming in 1953.
The news has sparked a variety of reactions from those associated with the films. Daniel Craig, the most recent actor to portray James Bond, expressed his continued admiration for Broccoli and Wilson.
“My respect, admiration and love for Barbara and Michael remain constant and undiminished.” – Daniel Craig
In contrast, Valerie Leon, a former "Bond girl," voiced her concerns regarding the potential loss of the franchise's British essence under Amazon's leadership.
“The Bond franchise was very British and it won’t be any more.” – Valerie Leon
The acquisition occurs during a hiatus in the Bond franchise, which is set to become the longest break since no new film has entered production following 2021's "No Time To Die." This pause in production has left fans eagerly awaiting news on how Amazon will refresh or redefine Bond's cinematic presence.