American Consumer Confidence Dwindles as Spending Slows

American Consumer Confidence Dwindles as Spending Slows

The latest reports from the Commerce Department reveal troubling trends in American consumer spending, raising concerns about the nation’s economic stability. As of February – the last measure we’ve got – inflation-adjusted consumer spending was basically flat, up just 0.1%. Americans are making the conscious decision to pad their savings accounts. This move by a deeply cash-strapped consumer base has naturally evolved in reaction to evolving economic pressures.

Consumer sentiment also suffered a historic shock in March, falling by 12%, reflecting the high level of uncertainty and fear among American families. Consumer spending makes up more than two-thirds of the nation’s economic activity. If this prominent sector stumbles, the impact could be catastrophic. That’s not possible when America’s small businesses—the true economic engine of our country—are suffering so much right now. Analysts are cautioning that a significant consumer spending drop would lead to greater hurdles for the economy.

Consumer Savings and Income Trends

Notwithstanding the weak pace of spending growth, personal income posted robust increases for a second straight month in February. The year-over-year bottom line is that after-tax real income has really budged very little, rising just 1.8% year-over-year. This disparity has implications for the long-term viability of consumer spending trends.

The decision by many Americans to prioritize savings over expenditures may reflect deeper fears of a recession or ongoing inflationary pressures. As noted several times on this blog, spending in Jan/Feb has been lukewarm. That probably just means consumers are catching their breath after a huge spike in purchases last winter.

Shannon Grein, a noted economic analyst, pointed out the current landscape: “Mortgage delinquencies are only approaching pre-Covid levels, where they were sitting at historic lows.” Grein further elaborated on the housing market, noting, “The equity held in the single-family housing market is still near an all-time high.”

Economic Outlook and Consumer Sentiment

The bifurcation of American household finances in this post-pandemic world has only added to that anxiety. Many consumers are starting to send up warning flares about darkening clouds on the horizon for the economy. As high inflation and increasing interest rates on loans and mortgages weigh down households like never before, predictability in future spending is waning.

Chris Rupkey, an economist, emphasized the implications of consumer sentiment on economic health. “The consumer sees darkening clouds for the economy ahead.” He cautioned that if spending does not rebound soon, “this latest negative reading on confidence will become a reality.”

Dan North, another expert in economic trends, added to this sentiment by stating, “The willingness they don’t have; the ability is waning away.” He noted that while conditions are not dire yet, they are precarious: “It’s not zero, but it’s pretty weak.”

Impact of Policy and Future Predictions

The national policy confusion introduced by the Trump administration, often referred to as “Trump uncertainty,” has further distanced our current economic fundamentals from reality. Analysts argue that this uncertainty freezes public spending and private investment plans. Even the president’s well-intentioned efforts to rebalance trade agreements with our global partners will take months, if not years, of work to prove beneficial to consumers.

Victor Yarbrough, a business leader, echoed these sentiments regarding job security: “We’re very competitively priced, but the reality is, if people don’t have jobs, then they can’t spend.” His remarks point to the bigger fear that as long as we have weak job creation, consumer spending will remain weak.

Furthermore, Shannon Grein expressed caution about future growth: “I am bracing for a slowdown in growth, just based on this wait-and-see approach that’s happening for businesses, households and the Federal Reserve.” She highlighted that the status quo, while potentially sustainable in the short term, would leave long-term economic scars if uncertainty lingers.

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