Donatella Versace, one of the most iconic female designers in modern fashion history, is stepping down as the creative director of the Versace brand after a remarkable 27-year tenure. She took the helm of the family business following the tragic murder of her brother Gianni Versace in 1997. Over the years, she has successfully transformed Versace from her brother's muse into a global fashion powerhouse, leaving an indelible mark on the industry.
Donatella's journey with Versace has been nothing short of extraordinary. Her clear design and brand DNA have been pivotal in steering the brand to record profits, a feat described as "mind boggling." Under her direction, the brand has seen immense growth and development, with Donatella credited for creating a strong vision that resonates with both loyal patrons and new audiences.
"One of the most successful female designers in modern fashion history," noted Jess Cartner-Morley.
Despite not setting a fashion agenda under her own direction as her brother did, Donatella's intuitive ability to tell a story through fashion has produced undeniable magic on the runway. Her ability to captivate audiences was once again evident earlier this month at her final show, staged in a tram station in northern Milan. The show drew some of the world's biggest celebrities, showcasing her enduring star power and influence within the industry.
Lisa Armstrong commented on her "grit, kindness and, even in the troughs of addiction, an infectious sense of humour."
In addition to her contributions to fashion, Donatella has been a passionate advocate for women's and LGBTQ charities. Her commitment to these causes demonstrates her dedication to using her platform for positive change, further solidifying her legacy beyond the realm of design.
As she transitions from designing to becoming an ambassador for the Versace brand, Donatella leaves behind a strong foundation for her successor, Dario Vitale. Known for championing young designers such as Christopher Kane, Jonathan Anderson, and Anthony Vaccarello, Donatella's mentorship has paved the way for new talent in the fashion world. Her departure marks not an end but a new chapter for Versace as it continues to evolve under fresh leadership.
Vanessa Friedman highlighted how she "wore her struggles – with personal tragedy, self-doubt, finding her creative feet, and drugs – with as much aplomb as her long platinum hair."
Dario Vitale, described as a very talented designer, will now take over as creative director. His appointment is anticipated to bring fresh ideas while respecting the brand's storied legacy. The transition reflects Versace's commitment to innovation and staying relevant in an ever-changing fashion landscape.
Jess Cartner-Morley referred to Donatella's appointment as "a sentimental appointment by a shell-shocked family."