The Pokémon franchise, a cultural phenomenon recognized across the globe, is poised to celebrate its 30th anniversary next year. This milestone marks three decades of captivating audiences and bridging generations through its expansive universe. The Pokémon Company, a unique entity in the gaming sector due to its private ownership, continues to chart a course for longevity and innovation under the stewardship of CEO Tsunekazu Ishihara, who has helmed the company since 1998.
The company’s long-term vision aims to "enrich both the real world and the virtual world," a mission that has fueled its expansion into diverse media, including films, TV series, and toys. These ventures have solidified Pokémon's status as one of the highest-grossing media franchises globally. By strategically expanding into anime, card games, movies, and toys, the franchise consistently draws new fans into its fold.
"If we continue focusing on our mission, Pokémon can probably continue to its 50th or 100th anniversary," – Tsunekazu Ishihara
A single-minded focus on Pokémon allows the company to innovate continuously and maintain a competitive edge. This dedication is evident in their rigorous defense against counterfeit products, a battle they have fought diligently since the franchise's inception. Recently, The Pokémon Company emerged victorious from a lengthy legal dispute against a Chinese company responsible for a copycat mobile app—demonstrating their unwavering commitment to protecting the brand.
The Pokémon franchise's enduring appeal is demonstrated by events like the European leg of the International Championships at London's Excel Centre, which attracted approximately 13,000 enthusiasts. The fan base now spans multiple generations, a testament to the franchise's role as "a tool of communication" among fans.
"Being able to be here and network and make friends has been such a blessing," – (no attribution, likely a fan)
The company's strategic innovations extend into mobile gaming with endeavors like Pokémon GO, a game that successfully bridges real and virtual worlds. This focus on connectivity aligns with their overarching goal of ensuring Pokémon's relevance for at least another half-century.
"Pokémon is the only thing we do at the Pokémon Company," – Tsunekazu Ishihara
This unwavering dedication is reflected in their business model—profits generated by Pokémon are reinvested back into the franchise to foster further growth and innovation.
"So whatever profit we make from Pokémon gets reinvested in Pokémon." – Tsunekazu Ishihara
Upcoming releases, such as the anticipated Nintendo Switch title Pokémon Legends: Z-A and updates on the trading card game, continue to excite fans. The company’s ability to engage both new and longtime fans is integral to its strategy for sustained success.
"Even though the TV camera may not be following them, Ash's journey is continuing and his partner Pikachu is right next to him." – Tsunekazu Ishihara
The enduring journey of Ash and Pikachu symbolizes the continuous evolution of Pokémon—a narrative that resonates with fans worldwide.
"Our answer will be: 'We'll go bust when Pokémon is no longer popular'." – Tsunekazu Ishihara
CEO Tsunekazu Ishihara remains confident in the franchise's future, emphasizing the importance of vigilance against complacency.
"But if we become complacent and go with the flow, that's when Pokémon will go downhill." – Tsunekazu Ishihara