India has emerged as the world's foremost exporter of human hair, fulfilling approximately 85% of the global demand. This flourishing industry finds its roots in the southern regions of India, where Hindu devotees offer their hair at temples as an act of faith and devotion. The hair, once collected, is sold to local traders at rates ranging from 10 cents to $1 per kilogram, primarily influenced by the quality and length of the strands. This high-quality Indian hair, known for its natural appearance and fine texture, has made significant waves in international markets.
The Indian hair industry stands as a crucial player in the global wig-making sphere, with much of the hair being exported to China. There, it undergoes transformation into wigs, contributing to a Chinese wig industry valued between five and six billion dollars. Indian hair is categorized into two main types: Remy and non-Remy. Remy hair is particularly prized for its aligned cuticles, which allow it to flow uniformly in one direction, minimizing tangling and providing a sleek texture. Non-Remy hair, on the other hand, is sourced from salons, homes, and barbershops, and is less uniform in quality.
"Remy hair has aligned cuticles, hair flows uniformly in one direction, which leads to less tangling and a silkier texture. This is high-value hair" – George Cherion
Despite India's substantial contributions to the global hair market, there remains potential for growth within its domestic industry. While the country exports vast quantities of raw hair, significant opportunities exist in the manufacturing sector. George Cherion underscores this potential, advocating for advancements in technology and production techniques that could elevate India's standing.
"It needs automated sorting systems, sophisticated hair treatment procedures for the hair collected, innovative production techniques for manufacturing of wigs which will make India stand out.” – Mr Cherian
"Instead of exporting hair for hundreds of dollars, India should be selling wigs worth thousands of dollars" – Mr Cherian
Entrepreneurs like Nidhi Tiwari are paving the way for such growth. Her Delhi-based company, Diva Divine Hair, established in 2009, seeks to capture a slice of the lucrative wig market by leveraging advanced technologies. Tiwari highlights the increasing demand for wigs in India due to rising issues of hair loss and thinning among women.
"There is a growing need for these solutions due to rising issues of hair loss and thinning among women in India" – Ms Tiwari
Moreover, social perceptions surrounding wigs are evolving. Once considered niche or taboo, wigs and extensions have gained acceptance as viable options for personal expression and style enhancement.
"Once considered a niche or taboo topic, wigs and extensions are now openly discussed, thanks to evolving social norms and a shift toward acceptance" – Ms Tiwari
Drag artist Zeeshan Ali provides a firsthand account of the transformative power of wigs. Ali has been involved in this industry for over a decade and emphasizes the role wigs play in personal expression and stage performance.
"It’s an alter of identity, helping me transition from my everyday self into exaggerated, glamorous or whimsical characters. The right wig makes me feel more authentic and empowers me to command the stage" – Zeeshan Ali
The advancements in wig technology are noteworthy. Innovations such as 3D-printed wigs and digital color-matching tools offer personalized options for consumers. Lightweight materials and improved adhesives have enhanced comfort, allowing users to wear wigs for extended periods without discomfort.
"Technologies such as 3D-printed wigs and digital colour-matching tools offer highly personalised options. Lightweight, breathable wig caps and improved adhesives have given customers to wear it for long time without discomfort" – Ms Tiwari