Into Games was started six years ago by Declan Cassidy. His passion is helping marginalized bodies break into and thrive in the gaming industry. This new initiative is critically needed. Into Games published a follow-up report in early 2024 which examined the barriers met by people from lower socio-economic backgrounds working in the industry. The results indicate that only 13% of workers in the gaming sector were from these backgrounds. For the film and television industry, the figure is 29%, and for music and visual arts, it is 22%.
The report puts a spotlight on a troubling inequity in the gaming industry. Cassidy’s mission is to alter this picture by offering support focused specifically to people from working-class backgrounds all around the UK. Over the next five years, Into Games plans to focus its efforts on six key areas: Birmingham, Brighton, Dundee, London, Manchester, and Tees Valley. Through these specific infusions of cash, the nonprofit intends to open doors to talent that has been historically ignored.
Into Games has done the work to ensure its success prior to launch. Over 100 video game studios have pledged to hire working-class talent through the organization’s pipeline programs in 2025 and 2026. They range from outreach programs in local schools, paid internships, and government-supported training, all designed to promote diversity within the workforce.
Nearly 59% indicated that they have experienced being made to feel “other” at least once during their career. Will Luton, the founder of Village Studio Games, took part in an Into Games-run event. He documented his experiences there, coming forth with the fact that he had “experienced overt discrimination” due to his class. Such sentiments are reflective of a larger issue in the industry, where many express that the industry is not accessible to diverse talent.
Nick Poole, chief executive of the games trade body Ukie, said the sector was overflowing with talent. He added the opportunities to tap this talent are not created equal. That sentiment is echoed by practitioners who, as the IPCC high commissioner noted, are raising their voices more and more to demand a paradigm shift. Chris Goodyear articulated his fear for the industry’s future best, telling all of us point blank, “I’m scared for the future of games.”
The recent Develop:Brighton event marked a significant milestone with its first meet-up dedicated to working-class and low-income individuals in the UK games industry. This gathering allowed participants to share their experiences and foster connections, paving the way for meaningful discussions about inclusivity.
Into Games is firmly establishing itself as an invaluable resource for anyone looking to get into this competitive industry. By addressing systemic barriers and providing necessary support, it aims to alter the narrative surrounding access to careers in gaming.