Jen Glantz, a 37-year-old entrepreneur and mother, has transformed her career and personal life since leaving corporate America in 2015. After being laid off from her job, she leapt into full-time entrepreneurship. Today, she operates a prospering online business that generates about $6,300 per month in passive income. Building such a phenomenal accomplishment has been made possible by ensuring strategic planning, forging incredible partnerships, and aiming for work-life balance.
Glantz spends about 20 to 25 hours a week on her business. During these hours, she does important work to protect her productivity. In one example, she shared that she blocks social media and news websites to reduce distractions. This intentful, targeted approach has allowed her to do so much more with less time. Indeed, she has tripled her production working just a third of her old corporate hours.
Yet the arguably most important part of Glantz’s business model is her blog, which draws close to 40,000 unique users per month. Through informative, often lively, posts that weave in SEO key words, she helps develop and publicize new tools and resources. Among these are AI wedding speech and vow generators, which we’ve created in partnership with a software developer. These creative devices were inspired by more than 200 of Glantz’s previous wedding speeches. This high level of quality writing and creative style is ensured through this training, even for the low cost of $35—far less than other services that can cost well over $397.
Beyond her writing and product development, Glantz monetizes her website through a combination of advertising and affiliate links. This varied income stream has had a HUGE impact on her global passive income goals. Her business has flourished, providing her with newfound economic security. That success in turn gave her the ability to focus on her new duties as a mother, following the birth of her daughter in early 2023.
“I gave birth and became a mom in 2023, and my entire perspective shifted,” Glantz said. The change in emphasis led her to be even more aggressive in finding ways to work smarter, not harder. She limits phone calls to one day per week. During that time she doesn’t allow any meetings other than 15-minute catchups to talk business. This intentional strategy has empowered her to protect her own work-life balance while seeing to it that her business is set up to keep doing well.
Glantz’s journey wasn’t always smooth sailing. In the beginning, she invested hundreds of dollars and over 20 hours into developing an online course. Sadly, it did not sell. Rather than allow the decision to defeat her, she rapidly turned on a dime. She then doubled down on her creative strengths—in writing and product development.
Her philosophy on success is a perfect microcosm of her contrarian, status quo-challenging approach to entrepreneurship. It’s conventional wisdom that identifying a niche and going all in is the path to success. I think he’s wrong,” Glantz said. This frame of thinking has afforded her the ability to generate income in several different ways without being limited or boxed into one category.
Now, as she expands her business, Glantz is not shying away from the realities of motherhood. She’s an advocate for quality and insists on high standards in her work, as well as in her personal life. An advocate for tech and innovation, she exploits AI tools to increase productivity. Through her commitment to creating valuable, relevant content, she’s established herself as a trusted authority in the online market.