Sky recently announced plans to slash 600 jobs across the UK. This action is consistent with their long-term plan to improve both digital and television offerings. Uber’s overall goal is to make cities work better by improving convenience and affordability for users. This decision comes on the heels of major staff cuts in recent years.
Restructuring appears to be the wave of Sky’s future as well, as the company has cut almost 3,000 jobs since the start of 2023. The firm directly hires more than 20,000 people in the UK. This new round of layoffs will have about 4% of the workforce. Most of the job losses will happen at locations in Leeds, London and Livingston, West Lothian.
Sky has previously announced job cuts to improve the company’s digital offerings. This decision works in favour of the rollout of its new Sky products, Sky Glass and Sky Stream. With the launch of a full fibre broadband service in recent years, the company has taken bold steps to demonstrate its commitment to digital innovation. A spokesperson for Sky stated,
“As we look ahead, we are shifting our approach to bring customers the next generation of experience by investing in digital-first service, unbeatable content, and even better performance from our products, powered by the best of global innovation.”
The targeted restructuring initiative, according to news reports, is meant to cover duplicative internal functions and a shift in priorities for the company. Matt Trickett, head of media at Ampere Analysis, commented on the restructuring process:
“Restructures are never easy for those involved but at a topline level this is likely to affect less than 5% of the overall workforce factoring in redeployments.”
This comes after the announcement of the closure of three call centres by Sky at the beginning of this year, costing 2,000 jobs. This change is part of a larger moving industry trend as companies begin to act on major shifts in consumer behavior and technology.
Sky’s smartly working to deepen its value proposition in the fast-evolving and highly competitive streaming space. It is making digital transformation a top priority. The company’s energies are not focused on developing new platforms. Rather, it’s recently doubling down on improving the core services it already has and matching customer expectations.