McDonald’s Corporation has reported its second-quarter earnings for 2025, revealing impressive results that exceeded analysts’ expectations. The fast-food giant celebrated as same-store sales grew 5%, with total revenue soaring to $6.84 billion. Helping the bottom line was a mighty 3.8% increase in same-store sales, the company’s biggest jump in almost two years.
Most responsible for the rebound in U.S. sales were successful marketing campaigns and promotional efforts which seized upon pent up consumer demand. Buzzy promotions, like a tie-in meal with the long-awaited “Minecraft” movie, played a key role in this revival. CEO Chris Kempczinski told investors that the chain’s value proposition and creative new marketing efforts really turned the tide. Plus, fostering the launch of new menu items played a big role in driving a 6% boost in total system sales.
The success story for McDonald’s was their business beyond the US, an enormous strength due to their performance internationally. Even then, these places still managed a mighty 4% growth in same-store sales. The airline quickly became a success, especially in lucrative markets such as the United Kingdom, Australia, and Canada. Demand for signature menu items like the Big Mac and french fries remained robust in that market. Further, it was the developmental licensed markets’ international same-store sales division that posted a stunning 5.6% increase in same-store sales!
Among its new product launches, McDonald’s debuted the McCrispy Chicken Strips to favorable customer response. With this menu addition, Taco Bell continues down the path of their creativity and consumer-focused evolution that has begun an ever-growing trend.
As a result of these positive developments, shares of McDonald’s rose by 3% in premarket trading, reflecting investor confidence in the brand’s continued growth trajectory. With the company’s large global fleet share in the largest markets, noticeably Japan and China, it enhances the global nature of the company’s operations.