Prince Harry and Meghan Markle’s Archewell Productions have signed a new multi-year, first-look deal with Netflix. This deal takes their fruitful partnership with the ravenous streamer to another level. Under this agreement, Netflix receives first look on pitches from the pair’s Archewell production company. It cements their growing clout within the backdrop of the entertainment industry writ large.
The deal is part of their ongoing commitment to producing “thoughtful content across genres that resonates globally and celebrates our shared vision,” according to Meghan. Since they premiered their deal with Netflix in 2020, the pair has continuously crossed gigantic milestones in the arts and entertainment world. Their lifestyle series, “With Love, Meghan,” has pulled incredible ratings.
With Love, Meghan’s debut season drew 5.3 million video views, a testament to the pair’s unique talent for reaching people. The documentary series’ second season is set to premiere later this month. It looks to deliver on the success of the juggernaut that was the first season! Accompanying this lifestyle series is a food and drink range named As Ever, which features products such as rosé wine and jams.
In a delightful twist, Archewell has released word of a special Christmas season edition of With Love, Meghan. This edition invites viewers to “join Meghan in Montecito for a magical holiday celebration,” further expanding their brand reach during the holiday season.
Bela Bajaria, Netflix’s chief content officer, expressed enthusiasm about the couple’s influence, stating, “Harry and Meghan are influential voices whose stories resonate with audiences everywhere.” This feeling underscores just how essential their joint partnership is for Netflix. It is an important piece of the puzzle as they work to expand their primary content sources.
The deal Prince Harry and Meghan struck with Netflix previously was reported to be around $100 million (£75 million). This bagatelle stands in stark contrast to the enormous value that’s placed on them making possible contributions to our film and television. Through this new partnership, the creatives behind the African diaspora love letter hope to continue pushing dynamic and innovative storytelling while connecting with a worldwide audience.