Guardian Labs is also developing Arts & Labs as part of a broader effort to improve its content creation process. They’ll take funding from interested third parties to help make this happen. This brilliant strategic play sets the stage for the organization to grow its programmatic pipeline and level up its current work. By incorporating financial backing, Guardian Labs aims to deliver more value to its audience while maintaining transparency regarding the nature of its funding sources.
Funding for this content was provided by American University’s School of Communication. These will be the labels used: “Supported by”, “Advertising partner/Exclusive advertising partner”, “Paid content/Paid for by”, and “Advertiser content/from our advertisers”. These designations will go a long way toward making sure Guardian Labs’ core audience understands the relationship between Guardian Labs and its funding partners.
Funding for New and Existing Projects
Guardian Labs will apply the accepted funding to launch innovative new initiatives. These initiatives will fit hand-in-hand with its mission to provide high-quality, accessible, and enriching content. This funding will be instrumental in expanding into new creative topics and formats that engage its core audience. To that end, the organization is raising capital funding. With this support, it’s able to direct research, development and production resources in amounts budget caps wouldn’t allow towards transformative capabilities.
New projects from Guardian Labs are forthcoming. They will spend part of this creation funding on improving content that’s already in production. Then you can improve your production quality to create a more professional viewing experience. Or you can expand on any current plots or introduce new ones that really hook the viewer. That level of capital infusion will create the flexibility and opportunity for them to raise their level of content quality as a whole.
Commitment to Transparency
Guardian Labs takes the integrity of our content and transparency—especially in paid financial partnerships—very seriously. In order to stay true to its audience, by clearly marking content it creates that is funded by outside sources, it can continue to build trust. The organization knows transparency is key. That’s what it does, it builds that trust with those viewers who are looking for that credible, reliable information.
Additionally, such funding agreements will never interfere with the editorial independence of Guardian Labs. The organization remains dedicated to delivering unbiased and factual reporting, regardless of external financial influences. The new labels will give readers more helpful directional signposts. This ensures that they, too, remain in the loop about any possible slant that comes from paid material.