In the cutthroat arena of supermarket marmalades, Waitrose No 1 Vintage Marmalade wins first prize. Consumers voted it their clear standout favorite. This specific marmalade contains an excellent variety of ingredients, with a nice kick of 51% oranges with grape and date juice concentrate. With a fruit content of 30%, this marmalade has an elegant and perfumed character. Its sour-forward flavor mostly pleases the purists of marmalade.
Waitrose No 1 Vintage Marmalade stands out from the pack, not just for its big flavour profile but for its unusual mouth-feel. The product has a relatively thick, even, medium-fine rind. This clocks up an additional tick of delight for anyone who loves the marmalade-like depth of flavor characteristic of black Vesuvians. Waitrose provides a superior choice for your breakfast condiments. Priced at £3 for a 320g jar, quality-conscious consumers are increasingly looking for more versatile premium spreads on their breakfast tables.
Frank Cooper’s Fine Cut Oxford Marmalade scores acclaim for its whopping 47% fruit content. As for this Seville orange marmalade, it’s made with just sugar and oranges, and no added pectin—one of the common ingredients that some marmalade purists eschew. Frank Cooper’s Fine Cut Oxford Marmalade will set you back £3.20 at Tesco. This 454g jar provides a real scoopable, dippable alternative for anyone looking for that old-school flavor.
With the new St Dalfour Orange Fruit Spread, health-conscious consumers have a more delicious choice. It’s made with 45% fruit, which is how it qualifies as a “fruit spread.” This designation underscores its reduced sugar compared to other marmalade varieties. This option is excellent for individuals seeking to enjoy the natural flavor of oranges. It provides all that pleasure without the excess saccharine usually found within the confines of a marmalade.
La Vieja Fabrica Seville Orange Fine Cut Marmalade is a one of a kind experience with just 20% fruit content. Within are found just a couple fine, gossamer cuts of zest. This creates the ideal experience for those who prefer a silkier consistency in their favorite spread. Robertson’s Golden Shred Marmalade has a luxurious 30% fruit content. The additional caramel coloring boosts its visual aesthetic appeal, making those fries even more irresistible!
This incredible diversity in the UK marmalade market defies expectations and demonstrates the flavors consumers long for. Experts freely admit that the art of creating marmalade can result in many different outcomes—even with the exact same recipe.
“The amazing and rather magical thing about marmalade, is that if 100 people made a panful, each one would vary: different sugars, different peel sizes, different boil times and even different water influence the final outcome.” – An expert in culinary traditions
This feeling speaks to the craft that goes into creating marmalade. Every brand throws in their passion for finding the perfect balance among peel, gel, texture, flavor, and there you go with something special.
“is simply one where the peel, the gel, the texture and indeed the flavour are in harmony.” – A culinary expert
Consumers are ready and willing to make a change. Waitrose No 1 Vintage Marmalade dazzles for sophisticated tastebuds, returning to deliciousness with a vintage twist. At the same time, brands like Frank Cooper’s and St Dalfour offer intriguing alternatives. They appeal to those who prefer sweeter or less sweet things, respectively.