Amazon continues to double down on their grocery efforts, most recently debuting a new private-label grocery brand targeted at more price-sensitive customers. This effort is a key part of the company’s overall strategy to enhance and expedite grocery delivery as a whole. Just this past week, we added same-day delivery for fresh foods to hundreds of new zip codes in cities across the U.S.
The new line includes everything from kids’ crafting items to beauty products, and nearly all are less than $5. That’s great news for consumers looking for low-cost choices! Unlike that launch, which was all about value for the shopper, this expansion is clearly much more business-oriented. Amazon Fresh initially launched Amazon Saver as part of its efforts to capture the growing demand for budget-friendly grocery items.
Amazon’s latest expansion aims to encourage shoppers to add essential items such as meat and eggs to their online orders. And positioning these products to lead the way on its massive digital storefront. This strategic step is intended to optimize customer shopping experience and drive market share growth in the grocery category.
Jason Buechel, Amazon’s vice president of worldwide grocery, sounded the alarm on this move. He pulled it off during a time when consumers are costlier to the dollar than ever.
“During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don’t compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further,” – Jason Buechel.
Perhaps most notably, same-day and on-demand delivery services have gobbled up a growing share of the fresh foods sector. Now, shoppers can get their groceries faster and easier than ever! An increasing number of Americans are shopping online for their groceries and other necessities. In turn, Amazon has committed itself to being the top player nationally in the grocery delivery sector by providing competitive prices and premium quality.
This new brand’s debut is an audacious entry into Amazon’s expanding stable of private-label grocery brands. Over the last few years, that lineup has been intricately and quickly growing. By targeting value-seeking shoppers, Amazon continues to adapt its offerings to meet consumer demands and capture a larger share of the grocery market.