Canadian outdoor brand Arc’teryx has issued an apology following a controversial fireworks display in Tibet’s Shigatse region, a territory known for its sacred mountains and cultural significance. The Rising Dragon fireworks went up over 5 kilometers. In addition to criticism of their launch from the environmental movement, their very introduction sparked an even broader backlash from communities concerned about their impacts on local culture and values.
Arc’teryx, best-known for its high-performance sportswear and mountaineering equipment, has over 150 retail locations globally. The firm went on to acquire control over Hong Kong-listed fitness equipment firm Anta Sports. Over the last few years Arc’teryx has become one of the most popular brands among outdoor enthusiasts. The corporate backlash from the corporate fireworks has led many to question if its corporate values really match with its action.
Our “Rising Dragon” display was realized thanks to innovative creative partnership with acclaimed pyrotechnics artist Cai. He is perhaps best known for his revolutionary gunpowder paintings and spectacular outdoor pyrotechnic performances. The event’s timing and location have drawn ire, as the Shigatse region serves as a gateway to sacred peaks like Mount Everest, revered by many Tibetans who predominantly follow Buddhism.
In light of the criticism, Arc’teryx acknowledged the misstep, stating, “The public’s criticism has alerted us that the evaluation of the expression of art needs to be more professional and we need to be more humble and respectful of nature.” This statement shows that the company understands that what it has done is not just inconsistent with the values it claims to stand for.
Cai, the 67-year-old artist who created the controversial display, apologized for his participation in the display. He promised to continue working with state and local officials to aid recovery processes in the area. He underlined his intentions to respect local traditions and protect environmental interests.
Since its annexation of Tibet in the 1950s, China has strictly regulated the Shigatse area of Tibet. That’s why authorities keep a watchful eye on any activities that may threaten its natural wonder or cultural history. The controversy surrounding the fireworks display has ignited a broader conversation about corporate responsibility and respect for indigenous cultures in regions where companies operate.