Asahi, the fifth largest of Japan’s 3,000 strong brewing family, has become the latest cyber-attack victim to cause major operational turmoil. The cumulative impact of the attack has led to a systems failure. It’s thrown shipping, customer service and order processing into chaos company-wide in Japan.
It has caused Asahi’s order-taking operations mall over the country to be suspended due to the cyber-attack. As a result, consumers in Japan were unable to order their favorites. Equally important, the company’s shipping operations have ground to a halt, making it impossible to deliver products to retailers and consumers. Customer service operations have been significantly affected, all but shutting down the ability to answer many questions.
Asahi assured the public that the systems failure is limited to its operations inside Japan. The company is working diligently to investigate the cause of the cyber-attack and restore normal function as soon as possible.
“We are actively investigating the cause and working to restore operations; however, there is currently no estimated timeline for recovery.” – Asahi
In recent years, several high-profile companies have experienced similar cyber-attacks, underscoring the growing threat of cybercrime in various industries. Harrods, Jaguar Land Rover, Marks and Spencer, The Co-op have all faced significant impact. Security breaches and system disruptions, such as the pandemic, have created an unprecedented test. Asahi’s experience serves as a powerful reminder of just how vulnerable even established technology firms can be to these attacks.
With unfortunate circumstances unseen, Asahi has called on customers and partners alike to be patient during this challenging time. The company seems committed to make it right. EE having taken operations back normal as fast essential – an undertaking they’re deeply committed to.