A new video remake of the iconic 2000 Molson Canadian beer advertisement has taken the internet by storm. Produced by an anonymous collective of Canadian creatives and advertising professionals, the video prominently features Jeff Douglas, who starred in the original. Released on Wednesday, the video responds directly to former U.S. President Donald Trump's suggestion that Canada might become the 51st U.S. state, following his announcement of a 25% tax on Canadian goods. The video aims to boost Canadian spirits and assert the nation's independence.
In this powerful reimagining, Douglas stands before an oversized maple leaf flag, a screen behind him displaying images of notable Canadians such as Terry Fox and Gordon Lightfoot. The video poignantly narrates Canada's shared history, acknowledging both its triumphs and darker moments. Douglas, in a moment of patriotic fervor, declares:
“No. But we are not the 51st anything.” – Douglas
The video cleverly weaves in references to Canada’s national anthem, "O Canada," underscoring the message that Canada will not succumb to U.S. threats. It is a reminder of Canada's unique identity and its refusal to be overshadowed by its southern neighbor.
“We are the first to unite in the crisis, the first to build bridges – not walls – and the first to stand on guard for thee,” – Douglas
Images of Canada's rich cultural tapestry are presented with pride, highlighting its role as a force for good in the world despite past missteps. This acknowledgment is seamlessly integrated into the narrative, reflecting on Canada's history:
“Our history, as we were taught, was put together so we would feel good about ourselves and that we’re a force for good in the world. I still think we are a force for good in this world. But certainly, the past 25 years have revealed how we haven’t always done good things. We’ve done some really bad things,” – Douglas
With its engaging visuals and stirring rhetoric, the video has resonated with audiences across Canada and beyond. The collective behind this creation hopes it will serve as a morale booster for Canadians amidst ongoing political tensions.
“We humbly hope it may be something that can help boost Canadian spirits.” – Douglas