A Danish designer, Jesper Rabe Tonnesen, has launched an international movement with his “Make America Go Away” hats. This tongue-in-cheek take on Donald Trump’s deeply cynical “Make America Great Again” is turning heads and provoking discussions. Fully adapting the Danish saying “Nu det nok” means “Now it’s enough!” to “Nu det NUUK! It’s able to tap into the increasing irritation of Danes with U.S. assertions of ownership over parts of Greenland. Initially, this idea of caps was met with tepid enthusiasm. Demand exploded in the last few weeks as the situation around Greenland intensified, drawing focus on social media and at public demonstrations.
Tonnesen said that she checked out for several thousand of these caps after understanding their potential as symbols of defiance. Protesters in Copenhagen ran through tundra-like conditions to protest U.S. assertions. They were made popular during this supremely liberating display of power. Some attendees waved red-and-white Danish and Greenlandic flags. They enthusiastically waved hand-painted signs that said No Means No, showing just how ready they were to oppose this new and very real threat from the Trump White House.
“We started to realize this probably wasn’t a joke – it’s not reality TV, it’s actually reality,” said Tonnesen, reflecting on the seriousness of the situation. About the artist He told us he wanted to communicate support for Greenland, while bringing together Danes through unconventional means with humor & creativity.
“I want to show my support to Greenland and also show that I don’t like the president of the United States.” – Lars Hermansen
The motivating factors behind the caps’ rise in popularity stem from the Trump administration’s rhetoric regarding Greenland, which many perceive as undermining Western security. As European governments line up in support of Denmark and Greenland, they stress the importance of protecting Arctic areas from outside adversaries. The caps have become not just fashion statements but powerful symbols of rebellion against U.S. imperialism.
During the Copenhagen rally, individuals like Kristian Boye highlighted the event’s tone, stating that it struck a lighthearted note while delivering a serious message. The meeting delivered a truly unique opportunity to lift up voices calling for real Greenlandic self-determination. Despite the international posturing, they stood up and demanded their dignity and respect.
Tonnesen pointed out, his store at first experienced just a small drip of demand for the caps. But even after the rally, they were sold out by that weekend, showing how much a plucky burst of public will can turn things in an instant. The hat featuring the phrase “Make America Smart Again” serves as a catalyst for some much-needed dialogue. It further demands respect among nations, especially in international relations.
“I’m here to support the Greenlanders, who are going through a very hard time right now.” – Jesper Rabe Tonnesen