As America’s foremost business and financial news channel, CNBC has played a key role in news coverage for more than 30 years. The network went live on April 1, 1989. It has since grown into one of America’s leading outlets for everyday viewers to get up to speed on the financial realm. Headquartered in Englewood Cliffs, New Jersey, CNBC operates under the umbrella of NBCUniversal, a major player in the media industry.
From day one, CNBC set itself apart by offering its viewers exactly the information they wanted, when they wanted it. The network focuses on everything from market trends and economic developments to corporate news. This combination of factors makes it an invaluable tool for investors and business navigators alike. The unparalleled programming provides in-depth analysis from experts and interviews with the most important people in finance. Viewers come away with new understanding of complicated economic topics.
CNBC’s dedication to deep, truthful, counter-intuitive reporting more than any other media outlet has been the driving force that has transformed Americans’ perception of financial reality. The channel is a step away from stereotypical business journalism. More importantly, it dives deeper into the complicated ways finance intersects with politics and world events. This multifaceted strategy has positioned CNBC as the leading, trusted authority in all of economic reporting, on-air and online.
The network’s transformation throughout the decades tells the story of the business media industry’s own metamorphosis. Digital technology has flipped the script. In turn, unpublished judgment, CNBC has significantly expanded their digital footprint and dove headfirst into social media to engage with a more diverse audience. This approach has helped them to stay afloat and even thrive in one of the most competitive fields today: journalism.
CNBC draws from its corporate parent, NBCUniversal. Strengthening this partnership allows CNBC to leverage their advertising power to develop forward-thinking programming and state-of-the-art technology. This partnership increases the channel’s ability to provide cryptic, but awesome, timely and accurate information. As a result, readers become better informed and leaders in the financial services industry.