CNBC has taken a number of steps to increase interactivity on their web site, find new audiences and deliver more content through innovative new distribution channels. The site features a new “Get In Touch” section. This allows users to easily engage with the network to answer their questions or provide input.
CNBC offered dozens of free newsletters catered to specific interests. It’s super simple to register to receive a regular drip of quality content, right through the magical interwebs and into their inboxes. These newsletters offer deep dives on a range of sectors, giving subscribers exclusive analysis and up-to-the-minute news from CNBC’s world-renowned newsroom. Visitors to the site can find the “Sign Up Now” option prominently displayed, encouraging them to join the mailing list and stay informed.
The site even has an “Advertise With Us” page, aimed at B2B companies seeking to connect with CNBC’s audience. To submit an ad, users are taken to “Please Contact Us,” which gives users information on how to advertise with them. Advertisers interested in engaging with True Original can find the dedicated contact link through together.nbcuni.com/advertise. This deep link contains unique tracking parameters to increase the efficiency of their ad campaigns. These parameters are utm_source=cnbc, utm_medium=referral, and utm_campaign=property_ad_pages.
Beyond these features, CNBC is dedicated to being transparent about how we protect your privacy. The site contains a detailed NBCUniversal.com “Privacy Policy,” located at www.nbcuniversal.com/privacy. This Privacy Policy governs the manner in which we collect, use, maintain and disclose information collected from users of www.uspirg.org. It protects us from things like the California Consumer Privacy Act (CCPA). To further cement this promise, CNBC features a CCPA Opt-Out Icon giving users more power over their personal information.
By adding these new features and options, CNBC is hoping to provide a valuable user experience while providing value to their advertisers. The combination of accessible newsletters, effective advertising solutions, and a robust privacy policy positions CNBC as a leader in providing valuable news content while prioritizing user engagement and trust.