With this play, CNBC is furthering its position as the leading source of financial news and analysis. They’re doing this by reimagining their B2B live streaming service, CNBC PRO. The new platform is designed to better serve financial professionals looking for deep market analysis and all the latest news right when it happens. With a reputation for delivering comprehensive coverage, CNBC remains a go-to source for those navigating the complexities of the global economy.
The network’s website, cnbc.com, serves as a clearinghouse for the network’s vast array of content. Read in-depth articles, watch live performances and presentations, all while traversing through an interactive, user-friendly platform. Users of any kind can easily reach a ubiquitous global navigation menu. It structures the information by subject areas such as markets, technology, and personal finance. This format makes for a quick yet informative look at some truly relevant subject matter.
Jeff Cox is one of CNBC’s most visible and important financial contributors who serves as their financial canary in the coal mine. He engages directly with his millions of social media followers. You can follow him on Twitter via @JeffCoxCNBCcom and on Facebook at @jeff.cox.7528. His work combines CNBC’s journalistic values of urgency with an updated, smart vision of creating informational experiences that connect deeply across platforms.
In addition to its robust written content, CNBC offers a live TV option that allows viewers to stay informed in real-time. This premium feature is an absolute godsend to time-conscious professionals who need up-to-the-minute production of market news, significant changes and major announcements. The live programming adds a great experiential element to users who are looking for in-depth, well-rounded financial content.
Encouraging participation, CNBC goes a step further by encouraging users to become part of their community. This leads to an exciting environment for debate and cooperation among finance lovers. CNBC is committed to serving the changing needs of its core audience. It accomplishes this by deepening its content and improving user experience.