The devastating Eaton fire has profoundly impacted Altadena, California, as residents grapple with the aftermath of the disaster. The fire ravaged over 9,400 structures and claimed the lives of at least 17 people. Many victims hesitated to abandon their homes, which had been in their families for generations. The community now faces a new challenge as property sales surge, leading to fears of gentrification in this historically diverse neighborhood.
The fire had a particularly devastating effect on Black households in Altadena, with nearly half destroyed or significantly damaged, according to researchers at the University of California, Los Angeles (UCLA). Before the fire, the Black homeownership rate in Altadena was an impressive 81.5%, nearly double the national average. However, as properties change hands rapidly in the wake of the disaster, the community worries about preserving its legacy.
One notable sale exemplifies the current real estate trend. A lot on West Calaveras Street, originally listed for $449,000, attracted extensive interest, receiving dozens of calls from prospective buyers. The lot is now in escrow for $100,000 above the asking price, with the sale expected to close on Friday. Despite the high demand, the previous owner chose not to rebuild the home after purchasing it for $960,000 in 2023.
“didn’t want to take on the enormous project of rebuilding the home” – Harris
Brock Harris, a real estate agent active in the area, has been inundated with inquiries from property owners considering selling their land. While this surge in property sales reflects a hot market, it also raises concerns about potential gentrification. Residents fear that increased property transactions may lead to a loss of cultural heritage and diversity.
To resist this trend, Altadena residents are posting signs declaring "Altadena is not for sale," emphasizing their desire to maintain community integrity.
“I want to see what can be done to keep those homes with Black families to preserve our legacy in Altadena.” – Donny Kincey
Community members express concerns that a significant number of lots may remain undeveloped for years if not decades.
“The worst thing would be if a third of the lots never get rebuilt at all for decades.” – Harris
In response to these challenges, Harris advises homeowners against making hasty decisions that could harm their long-term interests.
“No one should be taken advantage of, no one should panic sell and no one should sell below market,” – Harris