John Bowe is an award-winning journalist, and an accomplished speech coach. Casey recommends starting your presentation with the three-word phrase “Imagine,” which should immediately capture the audience’s full attention. In Bowe’s view, this simple, direct command cuts through the distraction to instantly hook listeners and create a rewarding connection from the jump. As the author of “I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection,” he shares insights into how this simple technique can transform public speaking experiences.
Bowe’s approach focuses on shifting the presentation from the speaker’s perspective to the audience’s. By using “Imagine,” he encourages speakers to address listeners in the second person, prompting them to visualize scenarios that make the speech more relatable. This approach hooks in the reader immediately. It allows them to temporarily remove things that can distract their focus, their phones, the commotion.
“Picture this situation…” is a common 10-foot lead-in that Bowe recommends for presenters who want to make a powerful mental image, and memory-moment, with their audience. He claims that if you use this phrase, you will be greeted with great results every single time and gloatingly declares, “Imagine works every time.” This kind of storytelling is incredibly important for making a good first impression. It sets the mood for the fun and informative experience you want your audience to have.
Bowe’s training process takes his clients through a series of targeted exercises specifically formulated to maximize their effectiveness in public speaking. His techniques run the gamut from honing a clear and confident delivery to calming nerves, to producing an expert knowledge of the unspoken elements of body language. By making “Imagine” a prime feature of their presentations, speakers of all kinds can dramatically increase their chances of reaching listeners.
Part of the magic of this approach is its elegance. Bowe goes on to describe how when speakers ask their audience to picture a situation, it pulls their focus in. In turn, listeners grow increasingly engaged with the story being told. He believes that engagement is essential in an age where distractions are abundant, and public speaking must compete for attention.
Beyond using “Imagine,” Bowe’s training focuses on what to say and not to say in a presentation. He coaches presenters to focus their message, while making it clear and concise. This holistic approach makes for much stronger content and delivery, giving speakers the chance to deliver their material with confidence.
Bowe’s practical wisdom has struck a chord with scores of new public speakers looking to raise their game as communicators. His dedication to empowering others to become dynamic public speakers is a testament to his love for the craft of communication. With his guidance, you too can discover how to craft powerful, memorable presentations that have a lasting impact.
“I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection.” – John Bowe