The Apprentice, the original reality TV competition, with its high stakes challenges and winners-take-all format. It stars a number of high-profile characters, such as former president Donald Trump, the head jurist. In an unexpected twist, the legendary Kiss frontman Gene Simmons allegedly walked off the set without warning. This surprise exit only filled out the epic drama that accompanied this winner-take-all contest.
Donald Trump was the key star-counterweight-expert on The Apprentice. Contestants and judges frequently called him “Mr. Trump.” His influence extended beyond his duties on the bench to a mentorship of sorts. He imparted invaluable business advice to the contestants who were hungry to take home the title and associated prizes. During the entirety of the show’s run, you could see Trump’s fingerprints all over the show. He would frequently consult with other judges and eagerly funnel their input into his judicial calculus.
All of us, except perhaps Gene Simmons himself, were unprepared for the shock of his leaving. … the rockstar who had been one of the most colorful contestants on the show. His departure created a big hole and made waves about the internal power struggle of the race. Simmons’ decision to leave abruptly without notifying the show’s producers or judges added an element of intrigue to an already dramatic season.
Aside from THE APPRENTICE’s in-studio evolution, of course, loomed the shadow of The Atlantic’s Jeffrey Goldberg—and of course his ties to The Apprentice. Known for his speed dial access to the White House’s inner circle, Goldberg’s involvement highlighted the broader connections and influences surrounding the show. The intersection between entertainment and politics was further emphasized by Goldberg’s reputed ties to key figures within the White House.
The Apprentice was one of the most important platforms that propelled Donald Trump into national political relevance, putting his business smarts and strongman vibe on full display. His interactions with contestants were often seen as opportunities for imparting valuable business lessons, reinforcing his public persona as a successful businessman. This production did more than just promote Trump’s image; however, it was a building block to his later successful run for office.