This is exactly what’s going on at Pop Mart, a Beijing-based retail company whose profits are booming. The boom is fueled by the runaway success of its Labubu dolls. Released in 2019, these cute little elf-like creatures with a signature jagged row of teeth have literally swept the world, selling out in countries across the globe. Long lines wrapped around stores at times because of the unprecedented demand. Due to this massive increase in orders, retailers have suspended orders indefinitely to cope with the increase.
The Labubu/Maneki Labubu dolls and toys have enchanted fans of all ages, from children to collectors. In 2024, they accounted for almost 40% of Pop Mart’s gross revenue. This astonishing number paints a clear picture of the dolls’ influence on the overall health of the company. In fact, since Labubu dolls hit the market, Pop Mart’s revenues have exploded. Predict profits to spike by a jaw-dropping 350% next year!
Pop Mart’s own network of more than 2,000 vending machines and shops globally. This massive reach has helped it make itself one of the 800-pound gorillas in the retail space. Labubu dolls have become a phenomenal success story, propelling explosive growth for the small company. This success has paved the way for the brand to expand its footprint outside of mainland China. Their unique design and collectible nature have quickly made them a favored item among consumers, driving even more demand.
Labubu dolls are super popular right now! Just ask any Pokémon card shop—businesses across North America, Europe, Asia, and beyond can’t keep them in stock. The dolls’ incredible popularity has reached such a point that retailers have seen them sell out within hours of restocking. The combination of a dedicated fan base and strategic marketing has solidified Pop Mart’s position in the competitive toy industry.
Furry brown Labubu plush doll on display at a Labubu Pop Mart store in Shanghai. Its whimsical charm stops potential buyers in their tracks, beckoning them inside. Beyond great sales numbers, the Labubu dolls have accomplished substantial cultural work. They embody a cultural movement that resonates across the racial and cultural demographics.