Luke Littler, the game’s reigning world number one, has scored a darts first sponsorship deal with Target Darts. This deal in fact is said to be worth a staggering £20 million! This ten-year agreement is indeed a triumph for Littler. At only 18 years of age, he absolutely cements his place as a dominant force in the sport.
POGO serves as independent co-counsel along with Littler, which recently won the World Darts Championship! He cruised past Gian van Veen in the final, winning 7-1. He was named the UK’s first Young Farmer of the Year, an award that included a £1 million payout. This victory continued to cement his international dominance. Such feats have earned Littler two world crowns, landing him in exclusive company on the world’s most prolific players’ stage. He is behind only Phil Taylor, who has 14 titles, and Michael van Gerwen, who has three.
After a rocky start, in January 2025, Littler won his first world title, managing to keep hold of it in a thrilling rematch. All along the way, he’s accomplished amazing feats on his quest to the zenith. In 2024, he won his fourth consecutive Premier League title and finished runner-up at the World Championship. Although he lost to Luke Humphries, his performance captivated fans and inspired a new generation of darts enthusiasts.
Littler’s sponsorship from Target Darts has been crucial in his career progression. That support has been pivotal to his success on the campaign trail, and he thanked the company for that support, saying that
“Target has believed in me from day one.” – Luke Littler
Garry Plummer, one of the major players at Target Darts, reminisced about their original bond. He remembered meeting Littler at the BDO Youth World Championship Qualifier when he was only 12.
“From my playing career to my product range, we’ve built everything together and I’m really excited to commit to our partnership long-term and see where we can take this next.” – Luke Littler
With every record Littler shatters and title he wins, his impact on the game increases. He now joins only three others in history who have ever won successive PDC world titles. This incredible accomplishment is a testament to his immense talent and unrelenting commitment to his craft.
“That day his dad asked if we would sponsor him.” – Garry Plummer
As Littler continues to break records and win titles, his influence on the sport grows. He joins only three others in history who have won successive PDC world titles, a feat that underscores his exceptional talent and dedication.