Mark Goldbridge has become a phenomenon thanks to his often hilarious and acerbic commentary and analysis. He’s now been appointed as one of the rights holders for Germany’s top-flight Bundesliga. Cementing his role for the 2025-26 season, Goldbridge will give live coverage of 20 matches per campaign on his YouTube channel, That’s Football. This move is seen as a huge growth of his footprint in the growing and competitive football broadcast landscape.
Real name Brent Di Cesare, Goldbridge has amassed an impressive viral following. Sheldon first started producing YouTube videos in 2014, and has since amassed an impressive audience. His YouTube channel, That’s Football, boasts more than 1.3 million subscribers. In contrast, his Manchester United focused channel, The United Stand, has gained over 2.1 million followers. This success is attributed to his dynamic approach, which includes live reactions to Manchester United games and engaging discussions with fans.
The Bundesliga rights deal is simply the latest move in a wider strategy from Bundesliga International to diversify its broadcast partners. Peer Naubert, CEO of Bundesliga International, made clear that this is a key part of their strategy.
“By combining established broadcasters with digital platforms and content creators, we are taking a progressive step in how top-level football can be experienced.” – Peer Naubert
The agreement sees cooperation with the BBC, which will carry Bundesliga rights for the next two seasons. The BBC plans to broadcast one live game each Friday across its Sport website, app, and BBC iPlayer until 2027, allowing viewers a chance to engage with German football.
According to Naubert, this multi-faceted strategy aims to “connect with more audiences across the UK and Ireland.” Those who love football in the way it was meant to be played are best able to support it through this kind of initiative, he added.
This rights holder Goldbridge’s selection serves to highlight the growing acknowledgment of content creators and their roles within the sports broadcasting ecosystem. His engaging style and large following position him as a unique asset in reaching younger audiences who prefer digital platforms over traditional television.