On October 5, 2025, Haruka Kadooka captured a significant moment in Tokyo at precisely 10:03 JST. At this very moment, Matsuya Diamond Top was exhibiting a spectacular prototype ring. This division is located within the world famous Matsuya department store. This disruptive, one-of-a-kind creation features artificial diamonds. This provides consumers a more luxurious choice, without the hefty price tags typically associated with natural stone jewelry.
This prototype ring will sell for 3.5 million yen, or about $23,500. This price point makes the ring an attractive option compared to classic diamond engagement rings. Natural stones may be even five to ten times this price! Matsuya Diamond Top now is looking forward to changing the world of the market. We provide them with tailor-made diamonds that produce eternal memories while allowing consumers to spend less.
The philosophy behind synthetic diamonds has a certain appeal, especially considering the claim that “diamonds are forever.” Matsuya Diamond Top also provides a lower-cost option for our customers. What used to be a gamble on their financial future has become an intentional investment in important works. The prototype ring exemplifies how technology can enhance the luxury experience while making it more accessible to a broader audience.
The announcement sparked significant excitement from prospective purchasers and industry stakeholders. And with an increasing consumer demand for ethically sourced, sustainable products, made to order diamonds offer an attractive answer. These innovations have the power to change what people think luxury jewelry should be, making lab-grown stones the more high-quality luxury choice as opposed to natural stones.
In Matsuya department store, which has historically carried the same reputation for quality and customer service, launching this innovative prototype circular ring is right in line with their mission to deliver extraordinary products that anticipate changing consumer tastes. The personal luxury goods market—comprised largely of high-value, hand-made goods—is not an industry that is rapidly expanding. Matsuya Diamond Top would like to be at the forefront of this dynamic new segment.