In a bold move that encapsulates the shifting cultural landscape of the past decade, Netflix has released "With Love, Meghan," a new eight-part series starring Meghan, the Duchess of Sussex. The show, which embodies both the glamour of celebrity culture and the introspective retreat into domesticity, serves as a hallmark of the era it represents. As viewers tune in, they are drawn into a world where aesthetics and social media-like engagement overshadow the once-dominant themes of social justice activism.
The 2008 financial crash remains one of the most defining events of the past decade. It not only disrupted global economies but also unearthed significant systemic issues in financial regulation and accountability. Despite the profound impact of the crash, the anticipated pursuit of justice in its aftermath largely fell short. This failure to address core inequalities and hold accountable those responsible left an indelible mark on the cultural and social discourse of the time.
Meghan, as an emblem of both social justice activism and a return to domestic ideals, presents a fascinating juxtaposition in "With Love, Meghan." Netflix invested a staggering $100 million (£78 million) for an overall production deal with Prince Harry and Meghan, showcasing their confidence in the couple's ability to captivate audiences. The series blends explicitly religious language with an aesthetic reminiscent of social media platforms, emphasizing visuals and hashtags over substance.
"Everyone’s invited to create wonder in every moment." – Duchess Meghan
This statement underscores the series' focus on creating visually appealing moments rather than delving into complex social issues. The language employed throughout the episodes is often described as "twee" or akin to "babyspeak," a choice that aligns with the series' intent to celebrate domesticity and rituals over activism.
The show's aesthetic presentation includes meticulously crafted sets and tablescapes that are "Instagram-perfect," a reflection of the decade's fixation on social media and visual appeal. This approach marks a departure from earlier emphases on social justice, as it shifts towards celebrating domestic elegance and consumerist values. Themes such as "honouring" and "blessing" permeate the series, likened to offering "compliments to the hostess," reinforcing its domestic focus.
As society grapples with the implications of these cultural shifts, "With Love, Meghan" stands as a symbol of transition. It signifies a movement away from the fervent activism that characterized much of the past decade towards a quieter, more personal celebration of life's smaller moments. The show’s release marks an end of an era defined by public activism, supplanted by an era more concerned with individual aesthetics and domestic fulfillment.