Meta has issued an apology following an error that led to a surge of graphic and violent content appearing on Instagram users’ “Reels” pages. The issue arose when certain users reported a flood of inappropriate content, which included violent and “not safe for work” material, in their Reels feed. This incident, reported on various social media platforms, prompted Meta to take immediate action to rectify the situation.
The error, acknowledged by Meta, resulted in content recommendations that deviated from the company's guidelines. Despite the glitch, Meta allows some graphic content on Instagram if it serves to condemn or raise awareness about critical issues, such as human rights abuses, armed conflicts, or acts of terrorism. However, the company maintains a strict policy of removing content that is excessively violent or graphic.
Some users reported encountering disturbing content even while utilizing Instagram's "Sensitive Content Control." The issue gained further attention when CNBC confirmed viewing several posts on Instagram Reels containing gory and violent imagery. A Meta spokesperson assured that the company is actively working to resolve the error and prevent similar incidents in the future. The apology for the oversight was officially communicated to CNBC.
Meta's commitment to user safety remains a priority, as they endeavor to shield users from distressing imagery. The company has reiterated its policy of removing particularly violent or graphic content from its platforms. Despite the recent error, Meta continues to strive for a balanced approach in allowing certain sensitive content when it serves a broader purpose of raising awareness and advocating for change.