Irv Gotti, born Irving Lorenzo, passed away at the age of 54 in New York City, with the cause of death yet to be disclosed. Gotti was a prominent figure in the music industry, known for his influential role as a music entrepreneur and producer. Born in Queens, New York, in 1970, Gotti grew up as one of eight children, and his journey from these humble beginnings to the peak of the hip-hop world is a testament to his determination and talent.
Gotti's career began with various executive roles at Def Jam from 1988 to 2004, where he left an indelible mark on the music scene. He played a pivotal role in signing the legendary rapper DMX to Def Jam and went on to executive produce DMX’s debut album, It's Dark and Hell Is Hot. The album topped the Billboard charts, selling over 5 million copies worldwide, and established DMX as a major force in hip-hop.
In addition to his work with DMX, Gotti was instrumental in signing Ja Rule to his own label, Murder Inc. He executive produced Ja Rule's debut album, Venni Vetti Vecci, which quickly propelled Ja Rule to stardom. Gotti's early contributions to Jay-Z's success are also notable; he featured as DJ Irv on the track Can I Live from Jay-Z's debut album in 1996. This track achieved monumental success, topping the Billboard charts and earning Gotti a Grammy award.
Gotti's influence extended beyond these artists. He collaborated with renowned musicians such as Jennifer Lopez, Eve, and Alicia Keys, further cementing his reputation as a versatile and visionary producer. Despite facing legal challenges, including money laundering charges in 2001 from which he was acquitted, Gotti remained a formidable presence in the industry.
“He’s been successful in making a full recovery.” – Irv Gotti's representatives
Gotti founded Murder Inc alongside his brother Chris, releasing their first album in 1999. Although the label faced struggles in the late 2000s with artists departing and distribution deals falling through, Gotti’s legacy remained intact due to his earlier successes.
“People get confused because it sells like pop music,” – Irv Gotti
“But we make black music first and foremost, and all our records is ‘hood first’.” – Irv Gotti
Lyor Cohen, a fellow industry titan, expressed deep admiration for Gotti’s contributions.
“When we were on bended knee, he brought the heat and saved our asses,” – Lyor Cohen
“It’s an honor and a privilege to have known him. Irv, you will be missed.” – Lyor Cohen