Ne Zha 2, the much-anticipated sequel to the 2019 animated film "Ne Zha," has taken the world by storm, surpassing global and domestic box office records. Written and directed by Yang Yu, this Chinese animation has become the highest-grossing film in Chinese cinema history, amassing an impressive 14.7 billion yuan (£1.6 billion). Released over the lunar new year holiday, Ne Zha 2 has also claimed the title of the highest-grossing animated film worldwide, overtaking Pixar's Inside Out 2. The film's compelling storyline of battling injustice and powerful authorities has resonated with audiences across the globe.
The release of Ne Zha 2 during the lunar new year, a time traditionally associated with family gatherings and celebrations, contributed to its massive success. The film's narrative, deeply rooted in Chinese mythology and familiar to those who watched the original Ne Zha film, offers a tale of self-determination and resilience. This is encapsulated in the iconic line from Ne Zha himself:
"My fate is controlled by myself, not by God." – Ne Zha
Ne Zha 2's cultural impact extends beyond the cinema. The film has become a part of everyday life in China, with its characters and scenes being referenced widely. In Beijing, a local bar offers a "Ne Zha reborn" cocktail, priced at 95 yuan, featuring a mix of gin, raspberry, blueberry, roselle, and lemon. In Shandong province, one company demonstrated its appreciation for the film by purchasing 40,000 yuan worth of tickets for its 1,000 employees.
The film's success is attributed not only to its engaging storyline but also to strategic promotions by local authorities and businesses. Commerce Minister Wang Wentao praised Ne Zha 2 for drawing moviegoers back to cinemas at a time when China is keen to boost consumer spending. The movie’s appeal lies in its ability to align with familiar cultural narratives, providing comfort and reassurance in uncertain times.
"Having weathered the pandemic’s disruption, many ordinary Chinese seek reassurance about the future through familiar cultural frameworks. ‘National destiny’ provides exactly that – it’s a narrative that contextualizes current struggles within a larger, ultimately triumphant story. It’s therapeutic." – Afra Wang
The film's theme of national destiny resonates with many viewers, offering a sense of hope and collective identity. This cultural phenomenon is reflective of a broader societal trend where individuals turn to traditional narratives during challenging times.
"If a country isn’t doing well, people want to put more focus on themselves." – Yu Yaqin
The international release of Ne Zha 2 is set for March 21 in the UK, where audiences will have the opportunity to experience its unique blend of mythology and modern storytelling. As anticipation builds for this release, the film continues to capture the imagination of millions worldwide.