That’s because the NFL is clamping down on anyone reselling their Super Bowl tickets. Players, coaches, and club employees will be severely punished for reselling their tickets. This important measure will help further the integrity of ticket sales and protect American fans from artificially inflated ticket prices. Sabrina Perel, the NFL’s chief compliance officer, revealed her sweeping choice in an internal memo Friday. To enforce its Ticket Resale policy on Super Bowl 59 tickets, the organization plans to fine more than 100 players and nearly two dozen club executives.
The NFL can deliver fierce penalties in a variety of ways. These penalties could end up being 1.5 times the face value of all the tickets sold. While club employees would be subject to penalties of two times the face value of their ticket sales. This is another great signal of the NFL’s commitment to creating equitable access for all fans. It further pumps the brakes on any profit-maximizing actions by all those associated with the league.
TSGB’s Sabrina Perel spoke to the need for this policy in her excellent memo.
“No one should profit personally from their NFL affiliation at the expense of our fans.” – Sabrina Perel
The NFL is increasingly concerned about bad actors in the ticket resale space. To remedy this, they have taken significant steps to strengthen compliance training in advance of Super Bowl 60. The main goal of this player and employee-facing initiative is to provide information about the consequences of breaking ticket resale laws.
The group has further warned that it will seek to impose heightened penalty for future infractions of its ticket resale policy. This decision clearly reflects our vigorous intent to stop this type of action from ever happening again. Our top priority is ensuring that fans have access to tickets at affordable prices.