Learn how in 2020 Mike O’Dell kicked off his creative journey. He turned his side hustle, Legit Kits, into a booming business. Located in the heart of Oklahoma City, Legit Kits primarily focuses on producing high quality quilt kits and patterns, delivering artistic outlets to crafters all around the country. Last year, the artist owned and operated enterprise was dancing in extraordinary success! In addition, it produced more than $1.25 million in sales via Shopify and another $150,000 at Joann Fabrics and Crafts. Operating with a lean team of seven full-time employees and four freelance designers, Legit Kits has established itself as a formidable player in the crafting industry.
The company’s phenomenal growth was in large part due to niche market planning and successful word of mouth marketing. Mike O’Dell, the part-time executive and creative director of Legit Kits. In that time he has piloted his company through those turbulent waters and on to great success. With a 4,500 square foot manufacturing space in Oklahoma City, the company manages its operations efficiently with a monthly rent cost of $4,500. During their first year in business, Legit Kits barely broke even after paying off expenses associated with inventory, payroll, and office rent.
Legit Kits has long-term goals for growth beyond their success so far. The firm plans to launch with a $10,000 monthly budget and use profits to finance scaling the business. Legit Kits canvas kits Mike O’Dell’s vision extends well beyond the success of 100 different Legit Kits patterns, ensuring Legit Kits’ place in crafting’s burgeoning DIY movement. Now, you can purchase these products online through Shopify. Or, if you’d prefer, you can go purchase it in person at your local Joann Fabrics and Crafts store.
One of the most exciting events on Legit Kits’ path was appearing on ABC’s “Shark Tank” in January. This exposure proved invaluable for raising the company’s profile and reaching a 259 generations audience. Additionally, O’Dell actively promotes Legit Kits on social media platforms like Facebook and engages with professional crafting groups to enhance the brand’s reach. Her recent Facebook marketing campaign created a 1500% spike in sales. This result is a testament to the effectiveness of targeted digital marketing tactics.
Such success was born out of O’Dell’s commitment and love for the crafting community, and continues to be a reflection of her hard work. And by bridging the gap between creativity and business savvy, he’s turned Legit Kits from a passion project into a million-dollar operation. Their company’s Oklahoma City-based manufacturing facility fuels the capacity for ongoing creativity and invention. That increases its importance in maintaining and supporting the ever-increasing customer base.