In 2025, the podcasting landscape is set to expand significantly, with projections estimating that 141 million Americans will tune in, according to Emarketer. This surge in popularity presents a lucrative opportunity for aspiring podcast producers and assistants. Platforms like Fiverr and Upwork have become hotspots for these roles, with some professionals charging up to $100 per hour. As many embrace this side hustle, industry experts offer insights into navigating the burgeoning market.
The allure of podcasting continues to captivate content creators, with many podcasters now "starting with video," according to Nicaila Okome, host of the "Side Hustle Pro" podcast. Okome highlights that platforms like Fiverr and Upwork provide an easy way for individuals to assess market rates and develop competitive packages. These platforms often differ in pricing strategies, with Fiverr listing rates per project and Upwork by the hour.
"You can easily go onto Fiverr and Upwork and see what people are charging," – Nicaila Okome, host of the "Side Hustle Pro" podcast.
Angelique Rewers, CEO and founder of the small business consulting firm BoldHaus, notes the initial excitement surrounding podcast creation.
"In the beginning, everyone's excited to start their podcast," – Angelique Rewers, CEO and founder of small business consulting firm BoldHaus.
However, she also cautions that many soon realize the demanding nature of this endeavor.
"And then they realize what a grind it really is." – Angelique Rewers, CEO and founder of small business consulting firm BoldHaus.
For those considering a career as a podcast assistant, 2025 could be an opportune time. The role offers flexibility, with some jobs being one-time engagements under 30 hours total, while others provide ongoing weekly work. Job seekers can find openings on popular sites such as LinkedIn, Indeed, ZipRecruiter, and Google Jobs. Additionally, Okome suggests exploring Facebook groups dedicated to podcasts for potential job offers.
The projected increase in podcast listenership from 135.4 million in 2024 to 141 million in 2025 underscores the medium's growing influence. For those eager to capitalize on this trend, pre-registration is now open for CNBC's new online course, "How to Use AI to Be More Successful at Work," with an introductory discount of 30% available through February 11, 2025, using the coupon code EARLYBIRD.