Pret A Manger introduced a new line of more expensive salads recently, dubbed “Super Plates.” This new product aims to specifically catch the eye of inner-city commuters. The new products are retailing at up to £12.95. As more office workers return to work, they hope to develop the most attractive option in the crowded midday market.
The Super Plates are nearly 60% bigger than the salads Pret A Manger has on menu today. They incorporate premium ingredients such as hand-massaged kale. With options like chipotle chicken and miso salmon, these salads aim to appeal to customers seeking quality and substantial meals during their workday.
A spokesperson for UK-based coffee chain Pret A Manger said the new products “reflect the changing behaviours of our customers.” As lunch single serve challenges consumers are looking for heartier, higher quality entries. In doing so, Pret A Manger has further established itself as a leader in the restaurant industry. This decision to launch the Super Plates follows being named the UK’s most popular dining brand of 2025 and second most powerful brand of 2024 by Statista.
Super Plates are an important part of Pret’s plan to stay one step ahead of their competitors. This strategic acquisition further positions the brand to compete with challengers such as Atis, Farmer J, and Salad Project. These rivals, alongside each other, have launched into the premium salad business, forcing Pret to continually reinvent the wheel with its products.
Aside from this new salad line, Pret A Manger has made headlines this month by radically changing its coffee subscription service. The company took an exciting step to do just that! Now, it’s possible to have up to five coffees a day at half-price for £5 a month, reduced from £30 a month for five drinks. This shift is largely in response to evolving customer demands, though it responds to criticism over its previous pricing model. Additionally, Pret recently announced that it was ending its 20% discount on food, stating that it was uncomfortable with the dual pricing model.
Lunch time changes with employees returning to work. Not only would these Pret A Manger’s colorful new Super Plates keep loyal customers healthy and happy, but they’d attract all the new Pret fans who crave fast, easy, energizing, nutritious meals.