A recent survey conducted by YouGov for HSBC UK's report "Your Money's Worth: Defining Wealth in 2025" reveals evolving perceptions of wealth among the British public. The study, which surveyed 2,000 people across the UK, highlights a diverse array of signs of wealth, from traditional markers like investments to more contemporary indicators such as personal relationships and wellbeing.
Nearly half of the respondents, 49%, associate wealth with having investments. This reflects a traditional view where financial security and growth play significant roles in defining affluence. Similarly, 48% of those surveyed equate wealth with the ability to travel frequently, suggesting that experiences and exploration are now pivotal elements of modern prosperity.
Early retirement is another prevalent indicator of wealth, with 48% of participants viewing it as a sign of financial success. This aligns with a growing trend towards valuing time and leisure as much as monetary assets. The allure of a private driveway also resonates with 19% of respondents as a symbol of wealth, showcasing the appeal of exclusivity and privacy.
In a notable shift, strong personal relationships are considered a sign of wealth by 15% of individuals. This highlights an increasing appreciation for emotional and social bonds over material possessions. Additionally, 14% of those surveyed believe that a good work-life balance and the ability to enjoy life are quintessential signs of wealth. This perspective is especially prevalent among those under the age of 35, who are more likely to link wealth with wellbeing.
Material symbols of affluence remain significant for some, with items such as a Porsche and a gold Rolex continuing to be associated with wealth. Meanwhile, certain respondents find value in marbled tops and kitchen islands, with 10% identifying an island as a hallmark of prosperity. This sentiment humorously echoes through history with the tongue-in-cheek remark:
"Put that nice, big, shiny boulder down here, near the fire … Look, an island, we’re rich! Quick, get Fred and Wilma over.” – Caveperson
The report also provides historical context by noting that approximately 35,000 years ago, Homo sapiens began leading more settled lives and engaging in trade. This evolution laid the groundwork for modern concepts of wealth and value.