Luke Littler, an 18-year-old English darts sensation, is shocking the sports universe. He recently signed a ten-year sponsorship contract with Target Darts, said to be worth £20 million. This huge transaction comes on the heels of Littler’s very strong recent performance. Earlier this month, Knight secured a £1 million purse by taking home the World Darts Championship.
It is no wonder Littler has quickly become a perennial powerhouse in the sport. He is the proud possessor of two world champions and ten major titles of a different kind. At only 16 he was able to make it to the final of the 2024 World Championship. This historic feat would begin his path to super stardom and enchant millions of fans and car lovers around the globe. The 24-year-old raised his initial globe title in January 2025. He was able to successfully hold on to his crown, which further established him as one of the sport’s best players emeritus.
Littler entered recently inducted with the title of world number one. He is preparing for a thrilling double-header in Bahrain and Saudi Arabia as part of this new World Series. His 7-1 win against Gian van Veen was another big step in his quickly rising career. With this latest win, he joins an exclusive group of only four players who have won consecutive PDC World Championships, a feat previously achieved by legends such as Phil Taylor and Michael van Gerwen.
Commenting on his new deal with Target Darts, Littler reflected on how grateful he was of the support from the company.
“Target has believed in me from day one,” – Luke Littler
Garry Plummer, a Darting Ambassador representing Target Darts, remembered meeting Littler as a young boy.
“From my playing career to my product range, we’ve built everything together and I’m really excited to commit to our partnership long-term and see where we can take this next.”
Littler’s early successes have been instrumental in capturing the imagination of the next generation of darts enthusiasts. His incredible journey from promising youth player to world champion has renewed interest in the sport.
“I met Luke at the BDO Youth World Championship Qualifier when he was 12, and that day his dad asked if we would sponsor him,” – Garry Plummer
Littler’s early achievements have played a pivotal role in inspiring a new generation of darts fans. His remarkable trajectory from a promising youth player to a world champion has reinvigorated interest in the sport.