Salesforce, the cloud computing giant and global leader in customer relationship management software, just dropped a big one. They recently announced intentions to purchase data management company Informatica for a jaw-dropping $8 billion. This acquisition aims to enhance Salesforce’s capabilities in data integration, governance, privacy, and management by incorporating Informatica’s advanced data catalog into its agentic AI solution, known as Agentforce.
The acquisition follows on the heels of Salesforce’s efforts to strengthen its position in the rapidly growing and competitive data management space. Now, Salesforce is combining all of Informatica’s offerings with its own Agentforce. This powerful combination is designed to help businesses better understand the sophistication of their data, a critical component in building trustworthy, effective AI-powered agents. Further, Informatica has developed a good brand around its data integration, governance, and privacy services. This alignment makes it an ideal partner for Salesforce’s lofty aspirations.
After the announcement, Informatica’s shares shot up by around 6. This increase is a signal that the investor community is hopeful about the possible benefits the acquisition could create. Salesforce’s shares shot up nearly 1% in U.S. premarket trading, suggesting that the market was pleased with the news.
To make AI-driven solutions truly effective, it’s crucial to understand the data behind them,” said Steve Fisher, Salesforce’s president and chief technology officer. He stated, “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data.” This deep domain understanding forms the basis of Salesforce’s aspiration to integrate Informatica’s best-of-breed catalog and metadata management capabilities with its Agentforce platform.
We believe the integration of Informatica’s market-leading data catalog will further strengthen Salesforce’s lead in delivering exceptional technology solutions to its global customer base. From our partners Organizations are being pushed to rely more than ever on data-driven decision-making. Together, they’ll help Federal agencies break down siloes, harness the power of AI, and turn chaos into clarity.