The Super Bowl, America’s most-watched game, continues to be a magnet for celebrities, advertisers, and millions of viewers. This year, the event set a new benchmark with the price of a 30-second advertising spot soaring beyond $8 million—an unprecedented figure reflecting the immense draw of this annual spectacle. As the Kansas City Chiefs took to the field once more, the Super Bowl transcended its sports roots to become a cultural extravaganza filled with music, nostalgia, and social commentary.
Kendrick Lamar took center stage during the halftime show, delivering a performance that coincides with a peak in his career. The Compton-bred rapper brought new tracks to the spotlight, alongside SZA, at a time when fellow artist Drake is facing challenges. Lamar’s presence was heralded by Samuel “Uncle Sam” Jackson as “The one and only Kendrick.” Amidst his electrifying performance, Lamar made bold statements about influence and revolution.
"They tried to rig the game but you can't fake influence"
"The revolution about to be televised, you picked the right time but the wrong guy"
– Kendrick Lamar
The Super Bowl is more than a football game; it’s a rare opportunity for advertisers to capture the attention of millions simultaneously. Companies invested heavily, paying millions for mere seconds of airtime, in hopes of leaving a memorable impact on viewers. This year’s ads featured celebrities who poked fun at themselves and the game, bringing humor and nostalgia to the forefront. A Mountain Dew ad with Seal and a nod to nostalgia from Hellman’s—where Meg Ryan and Billy Crystal reinvigorated their iconic scene from "When Harry Met Sally"—were among highlights.
"I'll have what she's having"
– Granny (from the Hellman's ad)
Celebrities gathered in private settings to enjoy the game and promote their brands. Taylor Swift was spotted in her personal zone alongside Ice Spice, the Haim sisters, and her family. Meanwhile, Tom Brady delivered a heartfelt message, and Snoop Dogg encouraged viewers to “stand up to hate,” adding layers of sentimentality and social awareness to the event.
The Super Bowl also served as a platform for political statements and discussions about social justice and inequality. Some ads and performances subtly addressed these themes, enhancing the event's depth beyond pure entertainment. This year’s lineup blended humor, nostalgia, and poignant messages, ensuring that this Super Bowl would be remembered for more than just its gameplay.